About AVC

Leadership Team

José Antonio "Tony" Alvarado-Cancel,
Partner & Vice President

Prior to joining AVC, Tony was Account Director for Badillo Saatchi & Saatchi Advertising and previously Dean for Administration at the Interamerican University of Puerto Rico. He has also held a variety of management positions at leading Puerto Rican corporations.

Tony joined the AVC team in 1989 and has over 25 years of experience in this market. He is a member of the Board of Directors of AVC, Chamber of Commerce of Puerto Rico, Co-President of the Chamber of Commerce of PR Technology Committee, Sales & Marketing Association, Outdoor Advertising Association and co-founder of the Puerto Rico Distance Learning Association among others.

Tony is responsible for leading the company's operations.

Sarely Rivera,
Director of Administration

Prior to joining AVC in 2000, Sarely was Director of Administration at Stewart Enterprises and was a member of Stewarts' Executive Committee. Previous to Stewart Enterprises, Sarely worked in AVC for four years. Now she is one of the key persons in our Company.

She is responsible for providing focused leadership to the administration process: Purchasing, Credit, Distribution, Accounts Receivable, Accounts Payable and Human Resources.

Fernando Cruz Strazzara,
Vice President Business & Educational Solutions

Fernando joined AVC in 1982, and leads AVC / MIG sales and business & educational solutions team. He has more than 32 years of successful sales and management experience. Fernando is responsible for providing focus and leadership to the sales organization and building out business solutions, market development and strategic partnerships.

Among others, he is a member of the Board of Directors of AVC and member of the Chamber of Commerce of Puerto Rico.

Iván Mendoza,
Vice President Technical Support Services

lván joined the AVC team in 1988 and has more than 35 years of experience in sales and integrating different technologies in this market. He is responsible for leading the AVC / MIG technical support and engineering team and does so with a unique combination of technology and business skills.

José López,
IT Project Specialist Partner

José R. López Valencia joined AVC in 2013 and leads the Information Technology Division.

Prior to joining AVC, José López was the CEO of Jolop Solutions Corp and previously IT Project Leader at the Administration of Socio-Economic Development of the Family's – ADSEF, Government of Puerto Rico.

José has more than 15 years of experience in management information and technologies projects.  He is responsible for bringing the correct IT solution, helps organizations assess how to maximize their performance and works with them to achieve their vision. We develop and implement technology to improve our clients’ productivity and efficiency.
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